Set your pry to pretty print the output using `awesome_print` gem
set this in ~/.pryrc

[code language="ruby"]
#!/usr/bin/ruby
require 'irb/completion'
require 'rubygems'
$LOAD_PATH << '/home/alfie/.rvm/gems/ruby-2.3.1/gems/awesome_print-1.6.1/lib/'
require "awesome_print"
Pry.config.print = proc { |output, value| output.puts <a href="http://value.ai/" target="_blank" rel="noreferrer" data-referer-safe="1" data-referer-original-href="http://value.ai">value.ai</a> }
[/code]